BOSS METRICS

Get the competitive edge
in Digital Marketing

Unlock the value in your digital marketing data with audits, analysis and action plans. Understand your competitive space like never before.

With our combination of Services and Software, we help you master digital marketing and outperform the competition.

SERVICES

Audit
Review your digital marketing strategy, see what works and what doesn't.

Competitor Analysis
Benchmark your performance against your competitors.

Strategy
Get a customized digital marketing strategy, improve your performance and ROI.

More Info >>

PRODUCT

Reporter
See how your Facebook, Twitter and Website strategy is performing.

Advisor
Get advice from our social media experts. Learn best practices.

Comparer
Compare yourself to competitors, see how you're really doing.

More Info >>

TESTIMONIALS

" " Their competitor analysis gave us great insight

" " The reports and advice saved us valuable time

" " The social media audit undertaken by Conor's team was excellent

CLIENTS & PARTNERS

ABOUT US

BOSS Metrics is a Digital Marketing Data company launched in 2012. BOSS Metrics is a graduate of the NDRC's Launchpad programme, Ireland's top Startup Accelerator. We are also part of Enterprise Ireland's HPSU panel, having secured the Competitive Startup Fund in July 2012.

THE FOUNDERS

Conor Lynch - CEO
Founder and CEO of both SocialMedia.ie and BOSS Metrics, Conor has over 14 years online marketing experience gained while working in Asia Pacific, US, UK and Ireland. He has worked with a wide range of companies, including startups, SMEs and global brands.
Conor has worked in most industry sectors on award winning projects for brands like Vodafone, Nokia, Coca-Cola, Guinness, Toyota, Canon, Glanbia and much more. Conor was Online Marketing Manager at RaboDirect and now lectures in Digital and Social Media Marketing at NUI Maynooth.

Barry O Sullivan - CTO
An experienced web developer with a Masters Degree in Computer Science from Trinity College.
Barry has excelled as a web developer for over 8 years and has experience in all aspects of web development, be it website design, cloud server configuration or iPhone app development. Over the last year he has worked on four products, three of which has been featured on national TV.
Barry is currently lecturing for the Digital Skills Academy on Professional Web App development.
Barry is passionate about his work, and spends his free time working on other projects, as well as running, reading and telling terrible jokes.

SERVICES

BOSS Metrics offers a wide array of services that can improve your social media performance. Read below for more details.

AUDITS

Review your social media strategy
Collect key metrics from your current digital marketing resources
Analyse your Website Usability, SEO & Social Media Optimisation, Analytics & Mobile Website
Email Marketing and Blog Content Analysis

COMPETITOR ANALYSIS

Utilise social media analytic tools to uncover and interpret key insights from your data
Benchmark your performance against industry averages and best practice
Analyse your performance using the BOSS Metrics analytics software

STRATEGY

Recommend what activities to start, what to stop and what to amend
Suggest new social media tools designed to improve social media performance and ROI
Outline a comprehensive action plan

Interested? Why not contact us to find out more. Contact us!

PRODUCT

Our product allows you to see how well your Digital Marketing Strategy is working. See what's working and what isn't, get an insight into how your content is actually doing. The BOSS Metrics App comes with 3 sections.

REPORTER

Gauge your performance at a glance
Track Facebook, Twitter and Google Analytics
View easy to understand reports
See your top content

ADVISOR

Get advice from the social media experts
Learn what engages your fans and find a new audience
Analyse Facebook, Twitter and Google Analytics

COMPARER

Compare your scores against competitors!
See what your competitors are doing
Benchmark your content against the industry standard

Interested in seeing our application in action? Contact us!

CLIENTS

At BOSS Metrics, we've worked with various educational institutions, business organisations and commercial clients. Look below to see some of the organisation we've worked with.

CLIENT TESTIMONIALS

"The Mercantile Group commissioned BOSS Metrics to audit our web sites and social media. As a leading Irish hospitality group our digital strategy is critically important to the success of our business. We are always looking to improve our performance and keep an eye on similar businesses in Ireland and internationally. Their competitor analysis gave us great insight and the action plan gave us the road-map to develop our digital strategy for the next 12 months."

- Paul O'Grady, Group Commercial Manager, Mercantile Entertainment Group Limited

BOSS Metrics Client Griffith College Dublin

"The social media audit undertaken by Conor's team was excellent. They provided a comprehensive report with recommendations and an action plan which helped us identify a number of areas within our social media marketing which we could address and optimise. I found their in-house training on social media tools and techniques to be professional, comprehensive and well presented."

- Steven Roberts, Marketing Manager, Griffith College Dublin

"At Prowlster we used the BOSS Metrics software to help us with our social media and web site analytics. It was great! As a startup with a small marketing budget we needed to grow our audience fast and the reports and advice saved us valuable time"

- Jennie McGinn, Founder of Prowlster

BOSS Metrics Client Chartered Institute of Marketing (Northern Ireland)<

"During Marketing Week Conor delivered a training workshop on 'Crowdsourcing' for the Chartered Institute of Marketing. He delivered a fun, informative, and engaging presentation with a strong emphasis on member learning. Delegates were provided with a strong 'take home' marketing message that was directly applicable to their individual businesses. I have no hesitation in recommending Conor as a speaker or trainer. He establishes connection and rapport quickly with his audience."

- Joy Ferguson, Chartered Institute of Marketing (Northern Ireland)

COMMERCIAL, BUSINESS AND EDUCATIONAL PARTNERS

BOSS Metrics Commerical, Business and Educational Partners

BLOG

Get the competitive edge in Digital Marketing

Unlock the value in your digital marketing data with audits, analysis and action plans. Understand your competitive space like never before. With our combination of Services and Software, we help you master digital marketing and outperform the competition.